No. The cleanest unit of electricity is the unit you never use. At Sustainable Choice we advocate
energy efficiency first. While Sustainable Choice matches your electric use with wind, solar,
or hydro RECs, participation is not a license to use electricity without a care in the world. In fact, just the opposite. As you’ve noticed, Sustainable Choice is not free of charge. A big gap in today’s energy market is that the cost of environmental degradation is not priced into our energy bills. In part, it is why we find ourselves with an energy supply heavy on emissions and light on clean power. While still affordable, Sustainable Choice provides an economic price signal to help you see what it means to attain a clean energy supply. Through Sustainable Choice you can get a better picture of the true costs of energy and take practical energy efficiency steps.